Business Details
Creative Graphic Design & Brand Strategy Services
With over a decade of experience in visual storytelling and brand strategy, I specialize in transforming concepts into compelling brand identities. My expertise spans graphic design, photography, and motion graphics, serving clients from wellness brands to music innovators. I combine artistic vision with strategic thinking to create connections that resonate with audiences. My work at CBS Television Stations honed my ability to craft dynamic visuals across sports, news, and promotions.Whether through photography that captures authentic moments or designs that elevate brand presence, I prioritize creating lasting impressions. My approach blends technical precision with creative intuition, ensuring each project reflects the client's unique story. Based in Northern Michigan, I draw inspiration from nature to deliver artful solutions that stand out in competitive markets.
Services
Graphic Design
Brand Strategy
Photography
Motion Graphics
Website Design
Packaging Design
Label Design
Visual Identity
Highlights and features
- 11 years of broadcast industry experience at CBS Television Stations
- Portfolio spanning wellness brands to music industry projects
- Combines brand strategy with photography expertise
- Proven track record in complete brand creation
- Nature-inspired design approach from Northern Michigan base
Services
Graphic Design
Creating visually compelling brand assets including logos, packaging, and marketing materials. Specializing in bold color schemes and pattern work that enhance brand recognition. Clients benefit from 11 years of broadcast industry experience in crafting designs that communicate effectively across multiple platforms.
Brand Strategy
Building cohesive brand identities that combine storytelling with visual elements. Services include brandscapes, copywriting, and market positioning. Expertise in transforming business concepts into market-ready brands, as demonstrated through successful projects for wellness companies and music innovators.
Photography
Capturing authentic moments through portrait and product photography. Utilizing natural environments to create impactful imagery. Portfolio includes work for vineyards, breweries, and international clients, with a focus on creating emotionally resonant visual narratives.
Motion Graphics
Producing dynamic motion graphics for broadcast and digital platforms. Experience spans sports, news, and promotional content. Demonstrated through a professional demo reel showcasing technical proficiency in creating engaging visual sequences for television and online media.
Website Design
Developing visually striking websites that reflect brand identity. Services include layout design, color palette selection, and digital asset creation. Projects demonstrate ability to translate print design principles into responsive digital experiences for businesses across various industries.
People
Sheri Kowalski
Owner
Creative professional with 11 years at CBS Television Stations, specializing in graphic design, brand strategy, and photography. Combines broadcast experience with entrepreneurial vision to create impactful visual solutions for diverse clients.
Questions
What graphic design services do you offer?
I provide comprehensive graphic design services including logo creation, packaging design, brandscapes, and marketing materials. My work combines bold visual elements with strategic brand messaging.
Do you work with clients outside Northern Michigan?
While based in Northern Michigan, I collaborate with clients nationwide through digital workflows. My portfolio includes projects for Detroit-based music innovators and international brands.
What photography specialties do you have?
I specialize in brand-focused photography including product shots, environmental portraits, and location-based storytelling. My work captures authentic moments that align with brand narratives.
How do you approach brand strategy?
I combine visual storytelling with market analysis to create cohesive brand identities. This includes developing brand guidelines, positioning strategies, and visual assets that maintain consistency across all platforms.
What motion graphics experience do you have?
With 11 years at CBS Television Stations, I created motion graphics for sports, news, and promotions. My demo reel showcases diverse animation projects from broadcast to digital media.
